Coffee is meant to be had (drunk?) everyday. Sometimes thrice a day. Maybe four, if your heart is fine. But let’s face it. Drinking coffee is an expensive habit. Trick question. What’s more expensive? 2 cups of coffee for a month, or a bag from Prada? Long story shot (see what we did there?) there had to be a way to make great coffee accessible to young Indians without them going punk-ass broke. So that’s what we’re building at First Coffee.

A grab and go coffee chain that’s there wherever you are. Sure, some of our outlets are full fledged cafes where you can take your Macbooks and look cool, sip a latte. But a lot of our outlets are just cute stores which you can just walk up to, pick up a cup and be on your way.